So many people who start businesses love to call themselves ‘entrepreneurs’. I wonder if it is to make them sound like they have made it, or that they hang out with the cool kids?
Reflecting on what I do at The Bigger Game, I realised that I am not an entrepreneur, and never will be.
For me, being an entrepreneur is being focused on building a business, any business, to the point where someone else will buy it. It’s about deciding ‘what can I sell’ and ‘how do I scale it’. The success of entrepreneurialism is measured in what you have. Not what you do.
A florist who is passionate about flowers does not call themselves an entrepreneur, they call themselves a florist. Regardless of how ‘much’ they have, it is their passion what what they do, rather than what they have, that makes the difference.
Entrepreneurs have to be passionate about building businesses. The great ones are. And good on them for doing it well.
What I love doing is building cultures, processes and practices of high performance. Just as a florist arranges flowers, I arrange the elements within and between people to see high performance bloom.
It will never be about what I have. It is about the Bigger Games of the people and organisations I work with, and helping them step up and make this the new normal. I just love seeing the elements come together, the ideas and theories become practical paths forward for the people and companies I work for.
It is not scalable, because it is completely customised, and the potential solutions only emerge from deeply engaging with what is actually going on. It is not ‘built for sale’ because it has taken my lifetime to get me to be who I am now, and that is what the customer gets – and that is not something that is for sale.
This is why I will never be an entrepreneur (or a ‘rock star’ or any other description people love to wrap themselves in). I will be me, passionate about the people and organisations I work with that want to play bigger games, and getting what I can give.