Bad incentives create bad behaviour

6 months ago 0 0 218

We use incentives all the time to shape behaviour.  From our kids at home, to employees, to people we have just met, it is almost human nature to offer incentives to encourage specific behaviours.  However, like most things we do without really thinking them through, there is a dark side to incentives that often gets people stuck. Consider what an incentive might be – it might be the supply of some positive reward such as financial, social or relational.  It might also be the removal of punishment.  Often if people know that some punishment comes unless they demonstrate the behaviour, this acts as an incentive for this behaviour to be displayed. We often simply deploy incentives without thinking – in fact, the culture of the group that we are in often dictates what will be incentivised and how.  For example, if the culture can be defined as all the behaviours

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