That slightly political post comes up in your feed and you click ‘like’. No harm done, right? Maybe not, but it is also the path to creating more and more extreme views. Without realising it, there are a whole series of thinking errors that can lock us in from this first like to be active promoters of strong political opinion. And you wonder why the Russians spend so much promoting seemingly innocent topics on Facebook? Social media is the subtle (and sometimes not so subtle) online world of manipulation. The proven case of Russian interference in the US election with seemingly innocuous posts points towards a deep understanding of human behaviour, which can be ‘nudged’ towards beliefs and outcomes in very specific ways. Sometimes you are on the hook from the first time you ‘like’ or reshare even a simple, seemly harmless piece of content. Here is why. Firstly, humans
Phil is one of Australia’s leading performance and leadership specialists. He honed his skills working with executives and leaders around the world, coaching and consulting in over 30 countries, from entrepreneurial start-ups to boards of multi-billion dollar businesses.