Welcome to ‘Back to the future’ day – what have we learned?

3 years ago 0 0 499

Today – October 21, 2015 – represents the day 30 years into the future that Marty McFly and Doc Emmett Brown visit in their time machine.  If we could find the town ‘Hill Valley’ we could watch them burst through the space-time continuum.  What have we learned – both in terms of what was predicted in Back to the Future II, and from reality, now that 30 years have passed? Human behaviour is still human behaviour In 30 years, we can see how much things have changed, but what has not shifted at all are the key drivers of human behaviour – as demonstrated in leadership, work, play and consumption.  Whilst the context has changed, the behaviours of individuals remains the same as it did in the 80’s.  People still follow trends and fads, are scared of uncertainty, driven by scarcity and comparison, know they have capabilities beyond what they

Read more

social media marketing

Human marketing in a digital world.

3 years ago 0 0 668

Your boss bursts into the meeting “I want us on twitter! We need to update Facebook! Show me the digital strategy!” Unfortunately, over the last 10 years, this has been all too common. The cry has gone out for organisations to ‘get digital’ for fear of missing out. There are great reasons to include digital and social media approaches into your marketing, but unless it is done thoughtfully and strategically, they often end up expensive and damaging to the organisation and its brand.  In many instances, these channels are used a megaphones to yell messages at people with no interest in what is being offered. The shift to digital There has been a massive shift to digital technology. We often hear of the ‘digital natives’ – the generations who have grown up intimately connected to digital devices, who have deep confidence or trust in these channels, and who are extremely

Read more