Welcome to ‘Back to the future’ day – what have we learned?
Today – October 21, 2015 – represents the day 30 years into the future that Marty McFly and Doc Emmett Brown visit in their time machine. If we could find the town ‘Hill Valley’ we could watch them burst through the space-time continuum. What have we learned – both in terms of what was predicted in Back to the Future II, and from reality, now that 30 years have passed? Human behaviour is still human behaviour In 30 years, we can see how much things have changed, but what has not shifted at all are the key drivers of human behaviour – as demonstrated in leadership, work, play and consumption. Whilst the context has changed, the behaviours of individuals remains the same as it did in the 80’s. People still follow trends and fads, are scared of uncertainty, driven by scarcity and comparison, know they have capabilities beyond what they
