Is your success good enough to last?
Summary: Being successful does not guarantee future success. Human biases impact how we research business success Success can breed ‘expectation’, rather than encouraging staying attuned to your customer Change happens, how are you going to adapt to stay relevant, valuable and fit to serve your customers at their new normal? Research in the 20th century focused on what makes a successful company ‘great’? Business luminaries like Tom Peters and Jim Collins became ‘gurus’ of the business world by applying research to this exact question. The belief was that the things that make a great company can be distilled from examples of companies that have been successful. This led to a range of ‘business principles’ (like the hedgehog concept from Jim Collins) that became the fads of the late twentieth century management ethos. Years after the initial publications of these works, there was almost a sense of ‘glee’ from parts of
