Frictionless business.
Friction is a force that acts against forward movement. It creates noise, it creates heat, it transforms the kinetic energy of forward motion into something else. Friction is something that takes energy and effort to overcome, and when an object is at rest, can add to the inertia to make it harder to get things moving. It seems like this is just physics, but it is also the underlying problem of so many businesses. Without even realising it they are adding friction to their business processes and slowing down performance. Friction that is converting positive energy into unwanted byproducts, and requiring massive amounts of additional effort to be put in by customers and staff to overcome the inertia that this friction generates. Simply put, a customer experiences ‘friction’ every time the process of doing business with you is slowed or impeded by your rules, habits or inefficiencies. Or a staff
