Creating creativity- overcoming the corporate blocks to innovation
In a two part series, Phil Owens explores the concept of creativity in organisations. In part one, Phil looks at what makes innovation and creativity difficult, and in part two proposes some new ways to approach creativity to make it a core part of your differentiation and success strategy. Creating creativity: Part 1 – what gets in the way? Why do organisations struggle with creativity? How often do you attend meetings that have lofty ambitions to reach agreement, but simply fail? How many ‘innovation’ or ‘creativity’ sessions have you been a part of, only to walk out with the same ideas that always seem to come up? Creativity is such a vital asset for business. Peter Murphy, design instructor in Melbourne points out “Apple is a classic example – they put design at the centre of their business rather than the periphery. As you build an organisational culture around creativity,
