Understanding the ‘Trumpnado’ – the social psychology of Donald Trump
After it started as seemingly a bit of a joke, Donald Trump has catapulted into front-runner status for the Republican nomination for President in the United States. His extreme actions and language are completely at odds with the traditional political playbook. However, it seems to be working. Whilst it may seem completely illogical, there are compelling social psychology reasons why his approach is working – and there is a dangerous historical precedent. Where did the supporters come from? Donald Trump has drawn a large and passionate supporter base. Whilst Ted Cruz and Mark Rubio have fashioned messages to speak to a conservative mindset, Trump has spoken across classic voter categories. His supporter base was probably not even aware that they were Trump supporters, but his campaign has activated them. First to get on board were more extreme elements, but over time his activation has reached deeper and deeper into the
