Welcome to ‘Back to the future’ day – what have we learned?

3 years ago 0 0 479

Today – October 21, 2015 – represents the day 30 years into the future that Marty McFly and Doc Emmett Brown visit in their time machine.  If we could find the town ‘Hill Valley’ we could watch them burst through the space-time continuum.  What have we learned – both in terms of what was predicted in Back to the Future II, and from reality, now that 30 years have passed? Human behaviour is still human behaviour In 30 years, we can see how much things have changed, but what has not shifted at all are the key drivers of human behaviour – as demonstrated in leadership, work, play and consumption.  Whilst the context has changed, the behaviours of individuals remains the same as it did in the 80’s.  People still follow trends and fads, are scared of uncertainty, driven by scarcity and comparison, know they have capabilities beyond what they

Read more

Business Development Excellence

4 years ago 0 0 1007

How do you, and your organisation, approach business development?  That is, how do you work to grow your business? Are you a ‘shotgun marketer’?  Spray your marketing efforts in a wide arc hoping to ‘wing’ a few customers and bring them to ground? Or are you a replay marketer?  Do what you have always done? Or maybe a ‘shiny things’ marketer?  Are you the type that was the first on Facebook, Twitter and any other ‘shiny new’ marketing idea? Business Development is something that is a necessity in any business.  Whether you are a local pizza shop selling to the neighbourhood, or a major corporate selling around the globe, the way that you think about business development will have a massive impact on the success of your business. Working with many organisations across a spectrum of industries on business development, it has become clear that there are lots of areas

Read more